Venture overview
Our social mission is to ultimately create a healthy street food movement. In doing so we will be selling nutritious but affordable meals and improving the livelihoods of our customers by offering competitive salaries.
Our small business will be a radical step in creating a healthy street food movement across East Africa. Our healthy pizza consists of a combination of protein filled dough (soy and wheat flour), unique sauces, and local seasonal toppings. On average, our pizza offers 10 grams of protein more than the traditional meal of beans and chapati. This will provide our customer segment with the energy and proper distribution of nutrients to keep them alert throughout the day.
With a 40% unemployment rate currently facing Nyeri, our cart will be hiring established champions to cook, sell, and advertise. We offer a fixed salary that is on average double the current rate for most skilled laborers.
What separates our food carts from others is our branded and aspirational model that will be recognized throughout the city via logos and uniforms and our unique meal option, Kenyan pizza. Utilizing local farmers and foods, we will create a product that will attract customers to our quick, delicious, and nutritious meals.
By incorporating licensing fees and salaried employees, the various players within our venture will be mutually reliant on each other for their daily profit, reducing corruption and creating quality control. As our business expands and more carts are added we will hire additional vendors and street youth.
We are Zima Pizza: nutritious meals made fresh for you!
With a 40% unemployment rate currently facing Nyeri, our cart will be hiring established champions to cook, sell, and advertise. We offer a fixed salary that is on average double the current rate for most skilled laborers.
What separates our food carts from others is our branded and aspirational model that will be recognized throughout the city via logos and uniforms and our unique meal option, Kenyan pizza. Utilizing local farmers and foods, we will create a product that will attract customers to our quick, delicious, and nutritious meals.
By incorporating licensing fees and salaried employees, the various players within our venture will be mutually reliant on each other for their daily profit, reducing corruption and creating quality control. As our business expands and more carts are added we will hire additional vendors and street youth.
We are Zima Pizza: nutritious meals made fresh for you!
Zima Pizza Executive Summary | |
File Size: | 446 kb |
File Type: | docx |