External Environment
Competitive Advantage
Zima Pizza operates on a network relationship with the cart vendors and local farmers to afford bulk produce pricing. By working together, the cart vendors will ensure they are not competing for customers, and instead are operating in the areas with the highest demand. Zima Pizza's advantage over sit-down restaurants is the mobility, accessibility, and affordability of our meals. Our pizza can be picked up on the go and is affordably priced for the average consumer. The fast-pace of our food cart makes the food much easier to access than in sit-down restaurants.
Zima Pizza operates on a network relationship with the cart vendors and local farmers to afford bulk produce pricing. By working together, the cart vendors will ensure they are not competing for customers, and instead are operating in the areas with the highest demand. Zima Pizza's advantage over sit-down restaurants is the mobility, accessibility, and affordability of our meals. Our pizza can be picked up on the go and is affordably priced for the average consumer. The fast-pace of our food cart makes the food much easier to access than in sit-down restaurants.
Market Analysis & Trends
The FAO's recent report
The FAO's recent report
Market Size: 200,000 customers/day