Customers and context
Above, Sarah is representative of our potential market segment. She, along with approximately 200,000 other Nyeri travelers, must choose between cheap and unhealthy meals, or expensive options. Typically, people like Sarah cannot spend the time needed to visit a nicer option, and they are normally out of her price range.
Zima Pizza is the median alternative.
Customers
Travelers
This segment will frequent the cart throughout the day and be open to trying our Kenyan Pizza |
Professionals
This segment tends to eat an earlier lunch, at which time they will visit our cart for a quick, healthy, delicious meal |
Jua Kali workers
Jua Kalis are likely to eat from our cart during a later lunch time |
Stakeholders
HESE's role
HESE at Penn State acts as the source of knowledge, research, and some funding for the venture. Professors from Penn State help to advise the venture's progress. A portion of income is returned to HESE to pay back their investment and invest in new carts.
HESE at Penn State acts as the source of knowledge, research, and some funding for the venture. Professors from Penn State help to advise the venture's progress. A portion of income is returned to HESE to pay back their investment and invest in new carts.
CYEC
The Children and Youth Empowerment Center in Nyeri, Kenya is a key partner in this venture. This relationship relies on our shared interest in advancing our social mission. Zima Pizza will recruit the attendants from the CYEC's group of qualified youth.
The Children and Youth Empowerment Center in Nyeri, Kenya is a key partner in this venture. This relationship relies on our shared interest in advancing our social mission. Zima Pizza will recruit the attendants from the CYEC's group of qualified youth.
Mashavu Health Workers
Mashavu is a stakeholder in the business because they hope to improve the health of their customers. Our shared mission of inspiring health through nutritious eating and nutrition education makes us great partners.
Mashavu is a stakeholder in the business because they hope to improve the health of their customers. Our shared mission of inspiring health through nutritious eating and nutrition education makes us great partners.